About us

WHO WE ARE

Welcome to Headfelt XR, a leading immersive production company founded in 2021 and headquartered in Adelaide, Australia. 

We are a global provider of Augmented Reality (AR) and Virtual Reality (VR) experiences, serving clients from all over the world. 

Our mission is to collaborate with individuals and organisations who are eager to leverage the power of Extended Reality to convey their message, brand or information in an immersive and engaging way. 

With our network of experts in storytelling, design, content creation, development, strategy, and production, we are fully equipped to bring your XR vision to life.

If you are interested in learning more about AR / VR and XR either get in touch, or take some time to read about what we are doing.

HOW WE DO IT

At Headfelt XR, we understand that creating an immersive XR experience requires a combination of software development, storytelling and content production. That’s why we utilise a range of internal specialists and industry partners to tailor the process to each custom project. By combining workflows and pipelines similar to those used in the film and gaming industries with software development lifecycle and agile methodologies, we are able to deliver exceptional results.

Headfelt-brain

IDEAS

Project exploration and discovery will be achieved through the empathy and research that makes up the design thinking process.

  • Briefs to Identify project objectives and requirements
  • Moodboards provide creative direction
  • Storyboard identifies key narrative and interactions
  • Discovery through concepts to review the creative and technical options.
  • Research focused on customer journey (CX), user experience (UX) and technical options
prototype

PROTOTYPING

Understanding an XR project requires iterative prototyping. It starts with paper and extends to digital, even before any build commences. Each step creates learning and assets that are integrated into the next.

  • Prototype to test, learn and enhance

PROJECT DEFINITION

Architecting and formalising any software project is critical for all parties to have a clear understanding of requirements, KPIs and costs.

  • Storyboards
  • Scripts
  • Interaction design  requirements
  • Solution architecture
  • Infrastructure

PROJECT DEVELOPMENT

With our foundations in 3D content production and XR application development we utilise Lean and Agile Scrum methodologies to implement an approach that works best for your project.

  • Tasking systems
  • Production pipelines (assets and software)
  • Team coordination & communication
  • Test Plans
  • Release plans